Market Research: Everybody loves pie… Where is your piece?

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Knowing your own business is one thing, but do you know your market? I don't mean produce and dry goods! Let me ask again...DO YOU KNOW YOUR MARKET?

Seriously though, this is a very basic question, but it’s severely important. Not knowing your market (the people in it, buying trends, buying cycles, competition, industry innovations, etc) may hinder your desired outcome. Say it with us, “Desired outcome is to make MONEY!” 
It’s okay, you can say it a few more times if you like. No one will know. 

Market Research

The success of your business is dependent upon a multitude of elements and variables, but if market research is a misstep in your projections and planning to move your business forward, you may be missing out on your piece of the pie or the pie all together.